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Dangling modifiers: what the hell is that?

Don’t leave me hanging, baby. That’s what a modifier would say, if it could talk. Because when you leave shit hanging around like that, misunderstandings happen. Embarrassing ones. Allow me to elaborate…   What is a dangling modifier? Before we can wade into the nitty…

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Offensive freelance writer stereotypes – which one are you?

Prepare to be mildly offended and slightly amused!* I’ve compiled a short list of freelance writer stereotypes for you to disagree with, laugh at, and shoehorn yourself into. Scroll down and descend into outrage.   Millennial hipster Are you wearing vintage clothing deliberately chosen for…

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Passive voice and the curse of being boring AF

There’s a hidden force at work and it’s lurking deep within your marketing copy. It’s called ‘passive voice’ and if left unchecked, it’ll run rife and play havoc with your success rates. It’s time for you to get active. Active voice. Here are a few…

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How to make copy sound ‘punchy’

It’s the feedback we all loathe… “Can you make it more ‘punchy’?” I mean, WTAF? Really. In the interest of preventing countless client murders, here are some quick ways to add a bit of punch to your copy.   1. Make it bite-sized First thing’s…

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Your first draft is completely wrong — now what?

Do you ever get “HOLYSHITISUCKATMYJOB” paranoia? Like when your first draft comes back smothered in red pen? Or when your Google Doc is so annotated, you can’t read it for all the amendment requests? Yeah, man. We’ve all been there. If I had balls, I…

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