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The ‘smash and grab’ guide to evergreen content

Break in, grab as much learning as you can, and get out before the cops come. This is a ‘smash and grab’ guide to evergreen content. Every blog needs a dash of the evergreen—it helps you keep things ticking over, boosts your rankings and makes you…

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6 words you can use to replace ‘literally’

This is literally going to be a blog post on the word ‘literally’. I understand the irony. It hasn’t passed me by. The truth of the matter is this: we’re addicted to using the word ‘literally’ as hyperbole in everyday chatter. It’s annoying. It’s contagious…

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Brands that totally nailed it: Doughnut Time

Some brands just get it, ya know? As a brand voice specialist, I see a lot of terrible branding. I also see a lot of incredible branding. Today we’re here to celebrate the folk who have absolutely, without a doubt, smashed it. Carrying on last…

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Product page anatomy: key elements for killer conversions

Welcome to product page biology 101. Today we’re going to cut open a product page and pull out its insides for inspection. Now, as to design and functionality, I’m not qualified to say—a UX or web designer could probably talk to you about the psychology of…

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Freelancers abroad: how to take a PROPER holiday when you work for yourself

Freelancers are amazing. That’s probably why they get paid top dollar to come in, shake shit up and leave. One thing they aren’t so good at is taking time off. I know so many freelancers who are either too scared to go on holiday or…

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