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How much are spelling and grammar errors costing your business?

A single spelling mistake can cut your online sales by as much as 50%. Your company website is the voice of your business. It’s the worldwide public face that potential customers see when you aren’t around to personally articulate your message. But is it making you sound…

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Not personalising your content marketing? You need to read this!

Personalisation is the future of content marketing. Ask anyone. Gartner (American research and advisory firm) recently predicted that by 2018, companies using all types of personalisation will outsell companies that have not by 20%. Ouchies. Today’s customer expects a personal experience, and with the likes of…

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Creative feedback: how to give it, how to take it

They say you’ve got to give as good as you get. Nothing could be truer than in the case of creative feedback. Knowing now to guide a creative properly is going to shorten the lead-time to project completion, will save a heck of a lot…

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Is your site content actually any good?

I hate to break it to you, but when you’re aiming for website content success, personal preference doesn’t come into it. Just because you think your words are the bee’s knees, doesn’t mean they actually are. Website content needs to be informative, engaging and should…

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How to find & hire your perfect freelance writer

Hiring a freelance writer can be scary. How can you tell if they’re any good? What if they take your money and run? What if deadline day comes and they hand you back pages of utter crap, leaving you with no time to fix it?…

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Writing a creative brief: everything you need to know

Being a freelancer means that I get to work with a lot of different companies and individuals on a day-to-day basis. Many of them have plenty of experience briefing a creative team. Some of them have never worked with an outsourced member of staff or…

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Writing microcopy: the dos and don’ts

I’ve been called on to write a couple of apps recently and it got me thinking, “Dayum, this microcopy is an artform in itself. Someone should really share some tips with the world”. And here we are. Doing just that. What is microcopy? As the…

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How to write a killer pitch

You want the client and you wants them bad. The only thing standing between the two of you is a killer pitch. Ace it, and the world is yours. Flub it and you’ll be eating bitter-regret-and-self-loathing pie. I’ve won a handful of knee-slappingly good clients…

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Is ‘passive voice’ making you sound boring?

There’s a hidden force at work and it’s lurking deep within your marketing copy. It’s called ‘passive voice’ and if left unchecked, it’ll run rife and play havoc with your success rates. It’s time for you to get active. Active voice. Here are a few…

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Content crash course for business startups

If you’re a startup, chances are you’re really brilliant at one area of your business and learning everything else from scratch. Sound about right? I attend a lot of events with business startups (after all—I am one myself) and one of the first things they tell…

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