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5 ways to guarantee instant copywriting inspiration

We all have those days. The days where you draw a complete blank and just can’t make the words happen. If you find yourself faced with one, there are a few simple things you can do to fight off the inspo block, all tried and…

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Video Q&A: tried and tested writing training courses

It can be a real bitch to find good copywriting training courses. Here are my tried and tested recommendations for online and offline training. 1) Econsultancy: Online copywriting 2) Andy Maslen Copywriting Academy 3) Writing Revolt 4) Copyblogger 5) Millo

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Warning signs that your site content is badly outdated

Come on, man…live in the now! In this day and age, there’s no way in heck you can just write a website and leave it sitting for years on end, unchanged. Multiple search engine algorithm updates and rapidly evolving content consumption habits mean you’ve got…

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Video Q&A: is it okay to swear in marketing copy?

Swearing could actually improve your messaging and enhance your branding. But is it really okay to use? Links: 1) Cook up some bad language at Thug Kitchen 2) Learn while you curse at Writing Revolt  

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Writing exercises to help you hone your craft

In order to write well, you have to write frequently. Oh snap, the secret’s out! Makes sense though, right? Whether you’re a seasoned writer trying to hone your skills or a box-fresh newbie wanting to learn the ropes, making the time to write frequently is…

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Video Q&A: how to boost your blog views

Blogging tips from a pro blogger! This week I give you my foolproof method for boosting views. Links Quora BuzzSumo

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5 copy techniques that make you sound like an expert

Not everyone has a way with words.  You can be the best at what you do, but if you can’t write for toffee, how are you going to market your skills to the max? Let’s be honest here; if potential customers think you don’t know…

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Video Q&A: How to write a speech

Writing a great speech can be stressful. Here are my tips on how to come up with your main argument, structure your speech, then deliver it properly for maximum engagement. Further reading: How to use rhetoric

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Selling with suspense: what Stephen King can teach you

I know what you’re thinking. What’s Stephen King got to do with marketing copy? Turns out, a lot. This may seem like a thinly veiled attempt to shoehorn my favourite author into a blog post (and it is), but we’re talking about a man who’s…

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Q&A video: best free online writing resources

  I run through my recommended list of free online copywriting resources for marketing/general knowledge, writing tools and freelancing tips (apologies for my cat yelling in the background).   Come get you some links: Thesaurus.com Grammar Girl Copyblogger Men with Pens Millo Writing Revolt

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