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Marketing buzz word decoder: what they say, what they mean
You’re sitting in a meeting room, colleagues brainstorming around you. They keeping throwing out phrases like: “delivering on expectation”, “providing an agile solution”, “let’s do a deep-dive to find the low-hanging fruit”. WTAF? Who goes diving for fruit?! What are these words and why does everyone else seem to…
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6 commonly misused words
To be honest, 6 isn’t really enough. It’s not even the tip of the bad-word iceberg. I could reel off dozens of words that are misused on a daily basis. I could, but I strongly suspect that it would make me very unpopular (people don’t…
Read MoreVideo Q&A: 4 steps to better work emails
Are your work emails always ignored? Put a stop to it with these 4 email-writing techniques! Links: 1) Are weak words ruining your reputation?
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How to tell if your writing is ‘on-brand’
Ever had a copy document handed back to you with a note stating that it’s not quite ‘on-brand’? Perhaps you’ve written something for your own business and aren’t sure whether you’ve managed to stick to the tone of voice guidelines? The idea of ‘brand tone…
Read MoreVideo Q&A: How to become a copywriter
Got your heart set on becoming a copywriter? Whether you’re fresh from school or wanting a career change, I’ve got you covered with practical tips to achieve your dream! Links: 1) How to write an maintain a successful blog 2) How to blog like a…
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5 ways to avoid Christmas marketing clichés
To everyone else, it’s the most wonderful time of the year. To a copywriter, it’s an endless sea of samey marketing. Don’t believe me? All you have to do is follow Christmas copy bingo on Twitter and you’ll see what I mean. In our industry,…
Read MoreVideo Q&A: Writing for engagement
Here are a couple of structural tricks you can use to make your writing more engaging. The plant and pay-off technique keeps readers hooked and also increases brand loyalty. Press play to find out more! Links 1) How to write a speech 2) Lime…
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How to create your own tone of voice guidelines
Tone of voice guidelines are the bomb (and I’m not just saying that because I write them for a living). They give you a way to set the voice of your brand in stone, so no matter who’s writing what, there are firm guidelines to…
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