Because I said so. Hideous phrase, isn’t it? It immediately gets your back up. I mean…unless you’re Stephen Hawking, there’s no way anyone is going to take your word as fact. This is something bloggers often overlook when whipping up posts which argue a point or…
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Here’s the thing with language—if enough people get something wrong often enough, evolution is triggered. Suddenly you have brand new words or words with additional or new meanings. Take ‘shit’, for example. Ten years ago, this humble word meant one thing (and I think we all…
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I was digging around for industry reports the other day, when I came across this article. It suggested that changing online behaviour and over saturation will lead to the untimely demise of blogging. I found this pretty darn interesting. As someone operating within the professional blogging scene, I thought…
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The words you choose for your headlines, CTA buttons and subject lines can make the difference between a click to open and a click to delete. You can easily rise to the top of the noise by using trigger words in your writing. By adding…
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One of your competitors has just undergone a stunning rebrand. You catch a glimpse of it and instantly feel a stab of paranoia and jealousy. Should you be rebranding too? It’s unrealistic to think that your business will still be using the exact same branding…
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