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What does your ‘about us’ page REALLY say about you?

Your ‘about us’ page is like speed dating. You have mere minutes to seduce your way into a life-long connection (or at the very least, a one night stand). Before you know it, time is up and your customer is moving off to someone else. Will they…

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5 copy mistakes all non-writers make

There will always be marketeers that don’t feel they need a trained copywriter to help them with their writing or those that can’t quite find the budget for it. If you’re planning to take on your company copywriting, run your eyeballs over this list of…

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Machine learning needs quality content to evolve

The machines are taking over.   Well, they’re muscling in on the search engine scene via Google and causing big waves in the land of content. Everyone bangs on about how ‘quality content’ is the only way to improve your search engine rankings, but now it seems…

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How to use rhetoric in marketing copy

Rhetoric is the art of ruling the minds of men. At least that’s what famous philosopher, Plato, once said. And who are we to argue? Some of the most compelling speeches, plays and poems have been constructed using rhetoric—the art of persuasion using literary techniques…

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How storytelling could help you sell more

I’m not talking about sitting your customers down for a nice rendition of The Three Little Pigs (although no one is stopping you if that’s what you want to do). Storytelling is another method of pitching a sales message to your customers, but in such…

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Why authentic local content is a MUST for small businesses

I recently attended a networking event in Ealing that left me feeling confused. Everyone in the room seemed obsessed with referring one another, incestuously passing customers and contacts around their little pool of businesses like the internet had never been invented.   I was boggled….

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The benefits of blogging for business

Blogs? Aren’t those just for teenage girls and young companies full of trendy types with moustaches and ironic haircuts? You’d be forgiven for thinking so, especially if you see yourself as more of a serious ‘company’, but the benefits of adding a blog to your…

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Why it pays to break the copywriting rules

Picture this—my husband and I are sitting on the couch one evening when we’re confronted with the most jarringly offensive strapline I’ve seen in a long time. Always Low Prices You can imagine my horror. Surely this sentence is in the wrong order. I mean, think…

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Why you should start writing press releases

If you’re a small business or sole trader, you might not see the value in taking the time to write a press release. The time has come to broaden your horizons, my friend. Press releases are valuable to businesses of all sizes because they help…

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Why aren’t more people opening your emails?

It’s the outcome we all dread. You spend hours crafting an email, carefully structuring your messaging and targeting the content for your data set, only to have your open rates fall flat. Major bummer. So why aren’t people opening? If you’ve already checked that you’re…

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