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Are weak words ruining your reputation?

Right, you dirty maggots—this is a lesson on how to toughen your words up. Put on your gym shorts, tie your bandana and follow me. The workplace is filled with losery, weak words, littering emails and sending subconscious messages about your character and ability. Although…

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Content hacking: why it won’t work long term

Content is good. This is something even the most stubborn businesses have come to recognise. Because having lots of it gets you to page one of Google, and that’s where we all want to be. So why not just contact a content mill and have…

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Direct mail marketing: how to crush it every time

There are people that say print marketing is dead. Those people deserve a slap in the face. Although marketing is trending heavily towards video and mobile this year, a tangible, personal piece of direct marketing becomes what we in the business like to call ‘a…

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How to write and maintain a successful blog

A blog is like a Christmas puppy—it promises all sorts of great things in principle, but when you get it, you realise how much hard work it can be. It’s not something you decide to do one week because you heard it’s great for SEO…

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Why creative should always be collaborative

True marketing success is often the result of a perfect marriage between copywriting and design. It’s a fact. When done right, they’re an unstoppable duo that spark the imagination, effortlessly catch attention and deliver your message clearly. But that’s only when it’s done right. There can…

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The secret to irresistibly clickable headlines

Congratulations! For every 10 people that read the headline of this blog post, you’re one of 2 that clicked through to read it. That’s right. A study by Copyblogger has revealed that although 8 out of 20 people read a headline, only 2 of 10 will click…

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Are you blogging about the right things?

It’s a fear all content creators have. You take the time to craft up something insightful and put it out there for the world to see…only the world isn’t interested in looking at it. Google Analytics is telling you that your unique page views are…

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Long form versus short form copy: which is best?

Hold up, yo! It’s the showdown of the copywriting scene and the gloves are off. Writers and marketers have been taking to the internet to debate the merits and pitfalls of long form and short form copy for years. Each camp has its supporters, but…

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What does your ‘about us’ page REALLY say about you?

Your ‘about us’ page is like speed dating. You have mere minutes to seduce your way into a life-long connection (or at the very least, a one night stand). Before you know it, time is up and your customer is moving off to someone else. Will they…

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5 copy mistakes all non-writers make

There will always be marketeers that don’t feel they need a trained copywriter to help them with their writing or those that can’t quite find the budget for it. If you’re planning to take on your company copywriting, run your eyeballs over this list of…

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