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4 techniques for more original writing

Been there, done that, eaten the t-shirt, got the pie. When we see the same ideas, cliches and concepts knocking around we get bored, we lose respect and we fail to grasp tangible details of the copy we’re reading. Unfortunately, coming up with original goods…

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How to conquer the blank page and make a start

Are you ready to take that blank page and make it your bitch? Good, because there’s nothing worse than sitting at the precipice of a copy job and feeling dry AF. My favourite cures for writer’s block are Judas Priest, coffee and a biscuit (amaretti,…

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Comma splice: what the hell is that?

Pens out, pals! This month we’re learning about the ‘comma splice’—a common form of punctuation abuse. Whenever I think of the term ‘comma splice’, I usually think of Jeff Goldblum in the Cronenberg remake of The Fly… I also think about the film Splice. Either way, it…

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“Skinless wieners” and other horrifying copywriting fails

It’s Halloween tomorrow and, as a staunch goth, I feel it’s my duty to dedicate an entire post to it. Today we’re digging out examples of horrifying copywriting fails; from job adverts that encourage happy shitting to the joyful promotion of all things skinless. Let’s…

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Brands that totally nailed it: innocent drinks

Are you ready to knock back some deliciously awesome branding? Every month I use my brand voice smarts to examine an example of great branding and the devices that make it so effective. This month we’re taking a close up look at innocent. Reading their…

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