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6 very British idioms and where they really came from

The British are a strange folk. It’s thought that people have been populating this tiny island since 325 BC, and since those early years, it’s suffered a ton of invasions from a ton of different countries. When you consider its age and multiple linguistic influences,…

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Are you stuck in a word rut? Here’s how to break out.

Lemme set the scene: you’re sat editing your work. It reads well and you’re starting to feel pretty damn sassy. Then you notice something—you’ve used the same word twice in the same paragraph. Here it is again in the next sentence. And again in the…

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Why you should swap ego fluffing for customer-centric marketing

Wanna know a secret? Customers don’t care about the features of your product. Not up-front, anyway. They don’t care why you decided to launch a promotion or send an email. Harsh, I know. But true. Thing is, people seldom give a crap about marketing unless…

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The lexicon of ‘not real’ business jargon (with real-world translations)

Buzzwords and jargon are a favourite hate of mine. As a freelancer, I get about a bit, and don’t think I’ve worked with a company yet who doesn’t use at least one of the terms listed below. Although I have a deep-rooted interest in the…

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Brands that totally nailed it: Who Gives A Crap

Australia has given us a ton of great shit over the years: Home and Away, Baz Luhrmann, the quokka and now…Who Gives A Crap toilet paper. I’d never heard of this particular brand until my pal and fellow creative, Jan Lewis, hit me up on…

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