Why you should start writing press releases

If you’re a small business or sole trader, you might not see the value in taking the time to write a press release. The time has come to broaden your horizons, my friend. Press releases are valuable to businesses of all sizes because they help…

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Why aren’t more people opening your emails?

It’s the outcome we all dread. You spend hours crafting an email, carefully structuring your messaging and targeting the content for your data set, only to have your open rates fall flat. Major bummer. So why aren’t people opening? If you’ve already checked that you’re…

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How good content will make you more money

  It sounds too good to be true, doesn’t it? By just taking the time to make sure your website is well-written, you could increase revenue, online presence and customer engagement. And I’m not just saying this because I’m a copywriter. Here are four of…

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