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‘A cauldron of bats’ and other really weird collective nouns

British English is a weird and twisted thing. It’s a West Germanic language made up of a mishmash of Anglo-Saxon, Celtic, French and Latin. British English has more variations than any other form of spoken English in the world. All these influences are piled together and compressed down…

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Reputable sources: why you’ll never gain blogger credibility without them

Because I said so. Hideous phrase, isn’t it? It immediately gets your back up. I mean…unless you’re Stephen Hawking, there’s no way anyone is going to take your word as fact. This is something bloggers often overlook when whipping up posts which argue a point or…

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Commonly misused words – part 2

Here’s the thing with language—if enough people get something wrong often enough, evolution is triggered. Suddenly you have brand new words or words with additional or new meanings. Take ‘shit’, for example. Ten years ago, this humble word meant one thing (and I think we all…

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Is it time we all stopped blogging?

I was digging around for industry reports the other day, when I came across this article. It suggested that changing online behaviour and over saturation will lead to the untimely demise of blogging. I found this pretty darn interesting. As someone operating within the professional blogging scene, I thought…

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7 awesome trigger words that score quick clicks

The words you choose for your headlines, CTA buttons and subject lines can make the difference between a click to open and a click to delete. You can easily rise to the top of the noise by using trigger words in your writing. By adding…

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