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Brands that totally nailed it: innocent drinks

Are you ready to knock back some deliciously awesome branding? Every month I use my brand voice smarts to examine an example of great branding and the devices that make it so effective. This month we’re taking a close up look at innocent. Reading their…

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The wonderful (and very weird) world of Japanese marketing

Japanese marketing is notorious for being slightly bonkers, and I’m not just talking about the ‘Engrish’ copy translations. There’s nothing I love more than browsing supermarkets in foreign countries—as a copywriter and a culture-lover I’m interested in seeing which products different countries value as a necessity…

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Dropped pronoun: what the hell is that?

Welcome back to What the hell is that?, the monthly blog series which sheds light on obscure grammatical dark spots. This month we’ll be diving into the sticky world of pro-drop language. Don’t worry, all will become clear once you start scrolling and reading. Let’s…

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First-time freelancer f*ck-ups and how to avoid them

When you make the decision to go it alone as a writer, you’re well aware you’ll probably fuck up at some point. Hell—we all did it. The whole journey is a learning curve and only those who learn from their mistakes can hope to grow…

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Brands that totally nailed it: Nasty Gal

Get in, loser. We’re going shopping. Only we aren’t, really. We’re actually going to look at a fashion retail brand Nasty Gal in close detail, pulling their stitches apart to see how they’re made. Although I’ve only ever shopped at Nasty Gal once (hello, bright…

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