Blog

 

3 apostrophe mistakes you keep making (and how to stop)

The English language is going to hell in a handbasket. Technology has made us lazy and some of the finer points of written communication have been well and truly forgotten. I started writing this post with the aim of bringing you a little handful of…

Read More

Video Q&A: how to find your perfect freelancer

Deciding to work with a freelance writer for the first time can feel like a huge leap of faith. How do you find the right one? How do you brief the job and what does a fair hourly rate look like? Nae worries, bro. I…

Read More

Call to action buttons: compelling the click

Button, button, who’s got the button? You do baby, and after this blog post, even more so. They may only be a few words long, but CTA button copy can make you or break you. Successfully compelling a customer to complete an action is dependent…

Read More

Video Q&A: Blogging for beginners

Don’t have the budget for a blogger but need quality content for your business? Perhaps you just want to get up and blogging for fun? Here’s how to write, structure and research your posts like the pros do! Links: 1) How to write a rock-solid…

Read More

The beginner’s guide to building a brand

Branding is important. Whether you’re a freelancer lone-wolf type, a small startup or a massive corp, every business needs a brand. Building a brand means asking yourself some pretty hard questions. It also means asking yourself some pretty random questions. Like; if your brand was…

Read More

Video Q&A: Times it’s okay to break the rules

Marketing copy can sometimes be more effective when you DON’T follow the rules. Here are some examples of situations in which going rogue will benefit you more.

Read More

Marketing buzzwords are doing your business more harm than good

This one’s for all the Social Media Gurus, SEO Samurais and Growth Hackers that disrupt the industry to deliver on agile, innovative data solutions and experiences in a digitally-aware landscape. I know, right? WTAF. If video killed the radio star, just imagine what buzz words…

Read More

Video Q&A: what is a copywriter?

The term ‘copywriter’ is bandied about a lot in the marketing and creative scene, but what is a copywriter? And how do you know if you need to hire one?   Links: 1) How much are errors costing your business 2) Content crash course for…

Read More

5 ways to guarantee instant copywriting inspiration

We all have those days. The days where you draw a complete blank and just can’t make the words happen. If you find yourself faced with one, there are a few simple things you can do to fight off the inspo block, all tried and…

Read More

Video Q&A: tried and tested writing training courses

It can be a real bitch to find good copywriting training courses. Here are my tried and tested recommendations for online and offline training. 1) Econsultancy: Online copywriting 2) Andy Maslen Copywriting Academy 3) Writing Revolt 4) Copyblogger 5) Millo

Read More