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Split infinitive: what the hell is that?

Welcome to my new blog series, which I’m calling: what the hell is that? This week we’re tackling the controversial issue of the split infinitive. What is it and how do you avoid it? In the wise words of Super Mario: let’s a-go! What is…

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Decoding weird copywriting jargon: 10 words you need to know

Industry-specific jargon is kinda gross. I can’t deny it. Most of the writers I know are typically plain-speakers that dodge fancy buzz-word bullshit as much as possible. Unfortunately, there’s no getting away from the fact that ours is a centuries-old profession that has picked up…

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Brands that totally nailed it: Everyman cinema

I’m a cinema loyalist. I’ll hold my hands up and admit it. It was only a matter of time until one of my favourite cinemas made it into my branding crush list and today we’re going on a movie date with one. Everyman cinema is…

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The ‘smash and grab’ guide to evergreen content

Break in, grab as much learning as you can, and get out before the cops come. This is a ‘smash and grab’ guide to evergreen content. Every blog needs a dash of the evergreen—it helps you keep things ticking over, boosts your rankings and makes you…

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6 words you can use to replace ‘literally’

This is literally going to be a blog post on the word ‘literally’. I understand the irony. It hasn’t passed me by. The truth of the matter is this: we’re addicted to using the word ‘literally’ as hyperbole in everyday chatter. It’s annoying. It’s contagious…

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