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Freelancing advice no one’s had the balls to give you: pt. 2

Toying with the idea of plunging yourself into freelance life? There’s a lot of idealistic bullsh*t out there, splattered across motivational entrepreneurial blogs or on your freelancer mate’s social media (I know very few people who actually work on beaches in Hawaii, guys—soz). After my…

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Brands that totally nailed it: Virgin

Each month I reveal one of my brand crushes and why they’re so damn good at what they do. This month, I’m featuring a brand I’ve had the pleasure of working with—Virgin. Lemme tell you, these guys ain’t no virgins. At least not when it…

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Freelancing advice no one’s had the balls to give you

This is a pretty risky post to write. My blog is read by both prospective and current clients. Yet here I am, telling aspiring freelancers that they need to know what they’re signing up for—it’s not all coffee shops, globetrotting and flexible schedules. There are a…

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Do you know your i.e. from your e.g.?

Aaaah, yes. This old chestnut. I.e. and e.g. are Latin’s equivalent of text speak—they’re the original BRB or LOL. Kinda like abbreviation grandparents. That being said, they’re commonly misused, mixed up and muddled. All that ends now. This week, I’ma help you puzzle out what…

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Brand tone of voice: a lesson in speaking the same language as your customers

I love words. But sometimes people ruin them, you know? Like businesses who insist on using big, long, fancy, creative words to describe what they do. That approach is all well and good…if those are the words your customers are using. Let me give you…

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