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Optimising for voice search: it’s more important than you think

Still typing search queries with your fingers? Don’t be barbaric, man! Haven’t you heard that the future of search is hands-free? In this day and age, gaining maximum conversions and upping the SEO stakes means being optimised for voice search and mobile. Don’t believe me? A…

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Video Q&A: Writing cold pitch emails that win clients

Cold pitching new clients by email is a great way to grow your business. Here are my copywriting techniques to nail it every time.   Extra-curricular reading: 1) Are weak words ruining your reputation 2) Why aren’t people opening your emails? Got a couple of…

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Get emotional: words that guarantee clicks

So I was cruising around online the other day when I came across this ad: My god. I HAD to know more. What was the secret? Why didn’t they want people to know? Then I realised… I’d been seduced with an emotional word.  It didn’t matter…

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Video Q&A: How to start blogging

Welcome to Kiss My A’s Hells yeah….I do video now. I’m kicking my content video series off by telling you how to get that blogging idea up and running. I’ll also pass along tips for creating content plans and some extra hacks that’ll help you…

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Sales copy: why Ernest Hemingway knows best

Ernest Hemingway was a gun-loving drunk. He was also married four times and frequently started feuds with other writers. Today we’re going to take a leaf out of Hemingway’s book.* This American writer once said: “Write the best story that you can and write it…

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How much are spelling and grammar errors costing your business?

A single spelling mistake can cut your online sales by as much as 50%. Your company website is the voice of your business. It’s the worldwide public face that potential customers see when you aren’t around to personally articulate your message. But is it making you sound…

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Not personalising your content marketing? You need to read this!

Personalisation is the future of content marketing. Ask anyone. Gartner (American research and advisory firm) recently predicted that by 2018, companies using all types of personalisation will outsell companies that have not by 20%. Ouchies. Today’s customer expects a personal experience, and with the likes of…

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Creative feedback: how to give it, how to take it

They say you’ve got to give as good as you get. Nothing could be truer than in the case of creative feedback. Knowing now to guide a creative properly is going to shorten the lead-time to project completion, will save a heck of a lot…

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Is your site content actually any good?

I hate to break it to you, but when you’re aiming for website content success, personal preference doesn’t come into it. Just because you think your words are the bee’s knees, doesn’t mean they actually are. Website content needs to be informative, engaging and should…

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How to find & hire your perfect freelance writer

Hiring a freelance writer can be scary. How can you tell if they’re any good? What if they take your money and run? What if deadline day comes and they hand you back pages of utter crap, leaving you with no time to fix it?…

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