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Video Q&A: Times it’s okay to break the rules

Marketing copy can sometimes be more effective when you DON’T follow the rules. Here are some examples of situations in which going rogue will benefit you more.

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Marketing buzzwords are doing your business more harm than good

This one’s for all the Social Media Gurus, SEO Samurais and Growth Hackers that disrupt the industry to deliver on agile, innovative data solutions and experiences in a digitally-aware landscape. I know, right? WTAF. If video killed the radio star, just imagine what buzz words…

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Video Q&A: what is a copywriter?

The term ‘copywriter’ is bandied about a lot in the marketing and creative scene, but what is a copywriter? And how do you know if you need to hire one?   Links: 1) How much are errors costing your business 2) Content crash course for…

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5 ways to guarantee instant copywriting inspiration

We all have those days. The days where you draw a complete blank and just can’t make the words happen. If you find yourself faced with one, there are a few simple things you can do to fight off the inspo block, all tried and…

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Video Q&A: tried and tested writing training courses

It can be a real bitch to find good copywriting training courses. Here are my tried and tested recommendations for online and offline training. 1) Econsultancy: Online copywriting 2) Andy Maslen Copywriting Academy 3) Writing Revolt 4) Copyblogger 5) Millo

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Warning signs that your site content is badly outdated

Come on, man…live in the now! In this day and age, there’s no way in heck you can just write a website and leave it sitting for years on end, unchanged. Multiple search engine algorithm updates and rapidly evolving content consumption habits mean you’ve got…

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Video Q&A: is it okay to swear in marketing copy?

Swearing could actually improve your messaging and enhance your branding. But is it really okay to use? Links: 1) Cook up some bad language at Thug Kitchen 2) Learn while you curse at Writing Revolt  

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Writing exercises to help you hone your craft

In order to write well, you have to write frequently. Oh snap, the secret’s out! Makes sense though, right? Whether you’re a seasoned writer trying to hone your skills or a box-fresh newbie wanting to learn the ropes, making the time to write frequently is…

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Video Q&A: how to boost your blog views

Blogging tips from a pro blogger! This week I give you my foolproof method for boosting views. Links Quora BuzzSumo

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5 copy techniques that make you sound like an expert

Not everyone has a way with words.  You can be the best at what you do, but if you can’t write for toffee, how are you going to market your skills to the max? Let’s be honest here; if potential customers think you don’t know…

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