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Brand tone of voice: a lesson in speaking the same language as your customers

I love words. But sometimes people ruin them, you know? Like businesses who insist on using big, long, fancy, creative words to describe what they do. That approach is all well and good…if those are the words your customers are using. Let me give you…

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Brands that totally nailed it: Pact

I don’t want to wait for you to get your hands on my list of crushes. That’d be too embarrassing. Instead, I’m going to own my feelings and write a post each month to publicly pash-out on brands that get my creative juices bubbling up….

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Can I get a rewind: how to repurpose blog content

What if you could bring old blog content back from the dead? Like, resurrect it and make it more powerful than ever before? Don’t freak out. I’m not talking about necromancy here, just a little blog content repurposing. It’s a nifty tactic and I’m here…

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How to kill your inner editor (then bring it back to life)

In my experience, there’s one thing that kills creativity like nothing else and that’s my inner editor (or Jackie, as I call her). I’ll be skimming my notes, blank page in front of me, the keyboard tempting my fingertips and my brain firing with hundreds…

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Best copywriting blogs: sites you need to bookmark (like, now)

You don’t have to be a pen monkey to cruise the net for copywriting blogs. In fact, the majority of people who ask me to recommend writing blogs aren’t. They needs them some fast writing tips and they needs ’em naaaaah. Because not everyone has…

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