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Why you should swap ego fluffing for customer-centric marketing

Wanna know a secret? Customers don’t care about the features of your product. Not up-front, anyway. They don’t care why you decided to launch a promotion or send an email. Harsh, I know. But true. Thing is, people seldom give a crap about marketing unless…

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The lexicon of ‘not real’ business jargon (with real-world translations)

Buzzwords and jargon are a favourite hate of mine. As a freelancer, I get about a bit, and don’t think I’ve worked with a company yet who doesn’t use at least one of the terms listed below. Although I have a deep-rooted interest in the…

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Brands that totally nailed it: Who Gives A Crap

Australia has given us a ton of great shit over the years: Home and Away, Baz Luhrmann, the quokka and now…Who Gives A Crap toilet paper. I’d never heard of this particular brand until my pal and fellow creative, Jan Lewis, hit me up on…

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Best blogging platforms: beginner, intermediate and professional

So, you want to start a blog. Great idea—blogging is wicked. Trouble is, there are a lot of blogging platforms knocking about on the web and it can be tricky to choose the right one for your ability level and blogging needs. Dabblers aren’t going to want…

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4 email sins committed by workplace time-wasters

The average office worker receives 121 emails a day. It’s thought that by the year 2021, the number of emails sent and received in a day will reach 320 billion. Sounds like a lot, doesn’t it? It also sounds like a huge-ass waste of work…

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