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Writing a creative brief: everything you need to know

Being a freelancer means that I get to work with a lot of different companies and individuals on a day-to-day basis. Many of them have plenty of experience briefing a creative team. Some of them have never worked with an outsourced member of staff or…

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Writing microcopy: the dos and don’ts

I’ve been called on to write a couple of apps recently and it got me thinking, “Dayum, this microcopy is an artform in itself. Someone should really share some tips with the world”. And here we are. Doing just that. What is microcopy? As the…

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How to write a killer pitch

You want the client and you wants them bad. The only thing standing between the two of you is a killer pitch. Ace it, and the world is yours. Flub it and you’ll be eating bitter-regret-and-self-loathing pie. I’ve won a handful of knee-slappingly good clients…

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Is ‘passive voice’ making you sound boring?

There’s a hidden force at work and it’s lurking deep within your marketing copy. It’s called ‘passive voice’ and if left unchecked, it’ll run rife and play havoc with your success rates. It’s time for you to get active. Active voice. Here are a few…

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Content crash course for business startups

If you’re a startup, chances are you’re really brilliant at one area of your business and learning everything else from scratch. Sound about right? I attend a lot of events with business startups (after all—I am one myself) and one of the first things they tell…

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4 reasons you think you don’t need a copywriter (and why you actually do)

Spending out on a writer? POPPYCOCK! When it comes to finding excuses not to hire a professional writer, I may have heard them all. I mean, I make my living doing something we all got taught at school. On that logic, everyone can do what…

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Are weak words ruining your reputation?

Right, you dirty maggots—this is a lesson on how to toughen your words up. Put on your gym shorts, tie your bandana and follow me. The workplace is filled with losery, weak words, littering emails and sending subconscious messages about your character and ability. Although…

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Content hacking: why it won’t work long term

Content is good. This is something even the most stubborn businesses have come to recognise. Because having lots of it gets you to page one of Google, and that’s where we all want to be. So why not just contact a content mill and have…

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Direct mail marketing: how to crush it every time

There are people that say print marketing is dead. Those people deserve a slap in the face. Although marketing is trending heavily towards video and mobile this year, a tangible, personal piece of direct marketing becomes what we in the business like to call ‘a…

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How to write and maintain a successful blog

A blog is like a Christmas puppy—it promises all sorts of great things in principle, but when you get it, you realise how much hard work it can be. It’s not something you decide to do one week because you heard it’s great for SEO…

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