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Why creative should always be collaborative

True marketing success is often the result of a perfect marriage between copywriting and design. It’s a fact. When done right, they’re an unstoppable duo that spark the imagination, effortlessly catch attention and deliver your message clearly. But that’s only when it’s done right. There can…

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The British writer’s guide to American English

We may speak the same language, but we certainly don’t write it. The tricky technicalities that British writers encounter when trying to write for American companies are untold. It’s like being stuck in a parallel universe where everything looks and feels like it should be…

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The secret to irresistibly clickable headlines

Congratulations! For every 10 people that read the headline of this blog post, you’re one of 2 that clicked through to read it. That’s right. A study by Copyblogger has revealed that although 8 out of 20 people read a headline, only 2 of 10 will click…

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Are you blogging about the right things?

It’s a fear all content creators have. You take the time to craft up something insightful and put it out there for the world to see…only the world isn’t interested in looking at it. Google Analytics is telling you that your unique page views are…

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Long form versus short form copy: which is best?

Hold up, yo! It’s the showdown of the copywriting scene and the gloves are off. Writers and marketers have been taking to the internet to debate the merits and pitfalls of long form and short form copy for years. Each camp has its supporters, but…

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What does your ‘about us’ page REALLY say about you?

Your ‘about us’ page is like speed dating. You have mere minutes to seduce your way into a life-long connection (or at the very least, a one night stand). Before you know it, time is up and your customer is moving off to someone else. Will they…

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5 copy mistakes all non-writers make

There will always be marketeers that don’t feel they need a trained copywriter to help them with their writing or those that can’t quite find the budget for it. If you’re planning to take on your company copywriting, run your eyeballs over this list of…

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Machine learning needs quality content to evolve

The machines are taking over.   Well, they’re muscling in on the search engine scene via Google and causing big waves in the land of content. Everyone bangs on about how ‘quality content’ is the only way to improve your search engine rankings, but now it seems…

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How to use rhetoric in marketing copy

Rhetoric is the art of ruling the minds of men. At least that’s what famous philosopher, Plato, once said. And who are we to argue? Some of the most compelling speeches, plays and poems have been constructed using rhetoric—the art of persuasion using literary techniques…

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How storytelling could help you sell more

I’m not talking about sitting your customers down for a nice rendition of The Three Little Pigs (although no one is stopping you if that’s what you want to do). Storytelling is another method of pitching a sales message to your customers, but in such…

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