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Video Q&A: How to write a speech

Writing a great speech can be stressful. Here are my tips on how to come up with your main argument, structure your speech, then deliver it properly for maximum engagement. Further reading: How to use rhetoric

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Selling with suspense: what Stephen King can teach you

I know what you’re thinking. What’s Stephen King got to do with marketing copy? Turns out, a lot. This may seem like a thinly veiled attempt to shoehorn my favourite author into a blog post (and it is), but we’re talking about a man who’s…

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Q&A video: best free online writing resources

  I run through my recommended list of free online copywriting resources for marketing/general knowledge, writing tools and freelancing tips (apologies for my cat yelling in the background).   Come get you some links: Thesaurus.com Grammar Girl Copyblogger Men with Pens Millo Writing Revolt

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How to make a rock solid content plan

It’s one thing to be off and blogging, but if you don’t have an effective content strategy, you’ll be going nowhere fast. The real winners in the blogging world aren’t earning top dollar and wrangling hoards of traffic by accident, you know. Their success is…

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Q&A video: write a LinkedIn profile that gets you hired

Is your LinkedIn profile underselling your skills or putting employers off? Here are the guidelines I follow when writing profiles for clients.

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Optimising for voice search: it’s more important than you think

Still typing search queries with your fingers? Don’t be barbaric, man! Haven’t you heard that the future of search is hands-free? In this day and age, gaining maximum conversions and upping the SEO stakes means being optimised for voice search and mobile. Don’t believe me? A…

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Video Q&A: Writing cold pitch emails that win clients

Cold pitching new clients by email is a great way to grow your business. Here are my copywriting techniques to nail it every time.   Extra-curricular reading: 1) Are weak words ruining your reputation 2) Why aren’t people opening your emails? Got a couple of…

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Get emotional: words that guarantee clicks

So I was cruising around online the other day when I came across this ad: My god. I HAD to know more. What was the secret? Why didn’t they want people to know? Then I realised… I’d been seduced with an emotional word.  It didn’t matter…

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Video Q&A: How to start blogging

Welcome to Kiss My A’s Hells yeah….I do video now. I’m kicking my content video series off by telling you how to get that blogging idea up and running. I’ll also pass along tips for creating content plans and some extra hacks that’ll help you…

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Sales copy: why Ernest Hemingway knows best

Ernest Hemingway was a gun-loving drunk. He was also married four times and frequently started feuds with other writers. Today we’re going to take a leaf out of Hemingway’s book.* This American writer once said: “Write the best story that you can and write it…

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