Marketing

 

“Skinless wieners” and other horrifying copywriting fails

It’s Halloween tomorrow and, as a staunch goth, I feel it’s my duty to dedicate an entire post to it. Today we’re digging out examples of horrifying copywriting fails; from job adverts that encourage happy shitting to the joyful promotion of all things skinless. Let’s…

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The wonderful (and very weird) world of Japanese marketing

Japanese marketing is notorious for being slightly bonkers, and I’m not just talking about the ‘Engrish’ copy translations. There’s nothing I love more than browsing supermarkets in foreign countries—as a copywriter and a culture-lover I’m interested in seeing which products different countries value as a necessity…

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3 wicked examples of original Black Friday marketing campaigns

 What’s this? A post about Black Friday…in September?! Yes indeedy. Writers will be starting to think about marketing campaign collateral for the big day already (hell, I’m writing Christmas copy as we speak!). The challenge to come up with something new and original is tough—not…

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Product page anatomy: key elements for killer conversions

Welcome to product page biology 101. Today we’re going to cut open a product page and pull out its insides for inspection. Now, as to design and functionality, I’m not qualified to say—a UX or web designer could probably talk to you about the psychology of…

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Why you should swap ego fluffing for customer-centric marketing

Wanna know a secret? Customers don’t care about the features of your product. Not up-front, anyway. They don’t care why you decided to launch a promotion or send an email. Harsh, I know. But true. Thing is, people seldom give a crap about marketing unless…

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The lexicon of ‘not real’ business jargon (with real-world translations)

Buzzwords and jargon are a favourite hate of mine. As a freelancer, I get about a bit, and don’t think I’ve worked with a company yet who doesn’t use at least one of the terms listed below. Although I have a deep-rooted interest in the…

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Is it time we all stopped blogging?

I was digging around for industry reports the other day, when I came across this article. It suggested that changing online behaviour and over saturation will lead to the untimely demise of blogging. I found this pretty darn interesting. As someone operating within the professional blogging scene, I thought…

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7 awesome trigger words that score quick clicks

The words you choose for your headlines, CTA buttons and subject lines can make the difference between a click to open and a click to delete. You can easily rise to the top of the noise by using trigger words in your writing. By adding…

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Marketing buzz word decoder: what they say, what they mean

You’re sitting in a meeting room, colleagues brainstorming around you. They keeping throwing out phrases like: “delivering on expectation”, “providing an agile solution”, “let’s do a deep-dive to find the low-hanging fruit”. WTAF? Who goes diving for fruit?! What are these words and why does everyone else seem to…

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5 ways to avoid Christmas marketing clichés

To everyone else, it’s the most wonderful time of the year. To a copywriter, it’s an endless sea of samey marketing. Don’t believe me? All you have to do is follow Christmas copy bingo on Twitter and you’ll see what I mean. In our industry,…

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