Marketing

 

Passive voice and the curse of being boring AF

There’s a hidden force at work and it’s lurking deep within your marketing copy. It’s called ‘passive voice’ and if left unchecked, it’ll run rife and play havoc with your success rates. It’s time for you to get active. Active voice. Here are a few…

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10 examples of cheesy vintage ad innuendo

Well, hello there. I suppose you’ve come to see some smut. Well, you’re in luck—smut is my middle name.* If you remember my Halloween post, you’ll know I had a blast collecting examples of accidentally horrific ad copy. I thought I’d do a Valentine’s Day version,…

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Ridiculous business jargon you’ll need to know in 2019

This blog post is going to help you blag your way through agency meetings this year. I’m serving you a fresh helping of redundant, pretentious and annoying buzzwords, straight from the people at the top. Take a deep, cleansing breath, then read and repeat. You…

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“Skinless wieners” and other horrifying copywriting fails

It’s Halloween tomorrow and, as a staunch goth, I feel it’s my duty to dedicate an entire post to it. Today we’re digging out examples of horrifying copywriting fails; from job adverts that encourage happy shitting to the joyful promotion of all things skinless. Let’s…

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The wonderful (and very weird) world of Japanese marketing

Japanese marketing is notorious for being slightly bonkers, and I’m not just talking about the ‘Engrish’ copy translations. There’s nothing I love more than browsing supermarkets in foreign countries—as a copywriter and a culture-lover I’m interested in seeing which products different countries value as a necessity…

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3 wicked examples of original Black Friday marketing campaigns

 What’s this? A post about Black Friday…in September?! Yes indeedy. Writers will be starting to think about marketing campaign collateral for the big day already (hell, I’m writing Christmas copy as we speak!). The challenge to come up with something new and original is tough—not…

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Product page anatomy: key elements for killer conversions

Welcome to product page biology 101. Today we’re going to cut open a product page and pull out its insides for inspection. Now, as to design and functionality, I’m not qualified to say—a UX or web designer could probably talk to you about the psychology of…

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Why you should swap ego fluffing for customer-centric marketing

Wanna know a secret? Customers don’t care about the features of your product. Not up-front, anyway. They don’t care why you decided to launch a promotion or send an email. Harsh, I know. But true. Thing is, people seldom give a crap about marketing unless…

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The lexicon of ‘not real’ business jargon (with real-world translations)

Buzzwords and jargon are a favourite hate of mine. As a freelancer, I get about a bit, and don’t think I’ve worked with a company yet who doesn’t use at least one of the terms listed below. Although I have a deep-rooted interest in the…

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Is it time we all stopped blogging?

I was digging around for industry reports the other day, when I came across this article. It suggested that changing online behaviour and over saturation will lead to the untimely demise of blogging. I found this pretty darn interesting. As someone operating within the professional blogging scene, I thought…

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