Writing tips

 

How to conquer the blank page and make a start

Are you ready to take that blank page and make it your bitch? Good, because there’s nothing worse than sitting at the precipice of a copy job and feeling dry AF. My favourite cures for writer’s block are Judas Priest, coffee and a biscuit (amaretti,…

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Comma splice: what the hell is that?

Pens out, pals! This month we’re learning about the ‘comma splice’—a common form of punctuation abuse. Whenever I think of the term ‘comma splice’, I usually think of Jeff Goldblum in the Cronenberg remake of The Fly… I also think about the film Splice. Either way, it…

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Dropped pronoun: what the hell is that?

Welcome back to What the hell is that?, the monthly blog series which sheds light on obscure grammatical dark spots. This month we’ll be diving into the sticky world of pro-drop language. Don’t worry, all will become clear once you start scrolling and reading. Let’s…

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Cockney rhyming slang 101: where did it come from, what does it mean?

Thought I’d start this post with a string of aptly hilarious cockney rhyming slang phrases, eh? Not on your nelly!* The aim of the game here is to dig out the origin of cockney rhyming slang, then serve up a helping of the most obscure…

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3 wicked examples of original Black Friday marketing campaigns

 What’s this? A post about Black Friday…in September?! Yes indeedy. Writers will be starting to think about marketing campaign collateral for the big day already (hell, I’m writing Christmas copy as we speak!). The challenge to come up with something new and original is tough—not…

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Split infinitive: what the hell is that?

Welcome to my new blog series, which I’m calling: what the hell is that? This week we’re tackling the controversial issue of the split infinitive. What is it and how do you avoid it? In the wise words of Super Mario: let’s a-go! What is…

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Decoding weird copywriting jargon: 10 words you need to know

Industry-specific jargon is kinda gross. I can’t deny it. Most of the writers I know are typically plain-speakers that dodge fancy buzz-word bullshit as much as possible. Unfortunately, there’s no getting away from the fact that ours is a centuries-old profession that has picked up…

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The ‘smash and grab’ guide to evergreen content

Break in, grab as much learning as you can, and get out before the cops come. This is a ‘smash and grab’ guide to evergreen content. Every blog needs a dash of the evergreen—it helps you keep things ticking over, boosts your rankings and makes you…

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6 words you can use to replace ‘literally’

This is literally going to be a blog post on the word ‘literally’. I understand the irony. It hasn’t passed me by. The truth of the matter is this: we’re addicted to using the word ‘literally’ as hyperbole in everyday chatter. It’s annoying. It’s contagious…

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6 very British idioms and where they really came from

The British are a strange folk. It’s thought that people have been populating this tiny island since 325 BC, and since those early years, it’s suffered a ton of invasions from a ton of different countries. When you consider its age and multiple linguistic influences,…

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