Writing tips

 

How to make copy sound ‘punchy’

It’s the feedback we all loathe… “Can you make it more ‘punchy’?” I mean, WTAF? Really. In the interest of preventing countless client murders, here are some quick ways to add a bit of punch to your copy.   1. Make it bite-sized First thing’s…

Read More

Your first draft is completely wrong — now what?

Do you ever get “HOLYSHITISUCKATMYJOB” paranoia? Like when your first draft comes back smothered in red pen? Or when your Google Doc is so annotated, you can’t read it for all the amendment requests? Yeah, man. We’ve all been there. If I had balls, I…

Read More

Parallelisms: what the hell is that?

Imagine if you could make your writing sound really readable. Imagine if you could do it with one simple change. Imagine if there was someone awesome who could help… What is a ‘parallelism’? Solid question, my friend. Parallelisms occur when you have matching structures or…

Read More

Creating and using an ‘idea bank’

Stephen King once said: ‘Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” Even if he wasn’t 100% right (which he is) I’ve never been one to argue with the King. Instead of mooching around, waiting for an…

Read More

4 techniques for more original writing

Been there, done that, eaten the t-shirt, got the pie. When we see the same ideas, cliches and concepts knocking around we get bored, we lose respect and we fail to grasp tangible details of the copy we’re reading. Unfortunately, coming up with original goods…

Read More

How to conquer the blank page and make a start

Are you ready to take that blank page and make it your bitch? Good, because there’s nothing worse than sitting at the precipice of a copy job and feeling dry AF. My favourite cures for writer’s block are Judas Priest, coffee and a biscuit (amaretti,…

Read More

Comma splice: what the hell is that?

Pens out, pals! This month we’re learning about the ‘comma splice’—a common form of punctuation abuse. Whenever I think of the term ‘comma splice’, I usually think of Jeff Goldblum in the Cronenberg remake of The Fly… I also think about the film Splice. Either way, it…

Read More

Dropped pronoun: what the hell is that?

Welcome back to What the hell is that?, the monthly blog series which sheds light on obscure grammatical dark spots. This month we’ll be diving into the sticky world of pro-drop language. Don’t worry, all will become clear once you start scrolling and reading. Let’s…

Read More

Cockney rhyming slang 101: where did it come from, what does it mean?

Thought I’d start this post with a string of aptly hilarious cockney rhyming slang phrases, eh? Not on your nelly!* The aim of the game here is to dig out the origin of cockney rhyming slang, then serve up a helping of the most obscure…

Read More

3 wicked examples of original Black Friday marketing campaigns

 What’s this? A post about Black Friday…in September?! Yes indeedy. Writers will be starting to think about marketing campaign collateral for the big day already (hell, I’m writing Christmas copy as we speak!). The challenge to come up with something new and original is tough—not…

Read More