Writing tips

 

Do you know your i.e. from your e.g.?

Aaaah, yes. This old chestnut. I.e. and e.g. are Latin’s equivalent of text speak—they’re the original BRB or LOL. Kinda like abbreviation grandparents. That being said, they’re commonly misused, mixed up and muddled. All that ends now. This week, I’ma help you puzzle out what…

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Brand tone of voice: a lesson in speaking the same language as your customers

I love words. But sometimes people ruin them, you know? Like businesses who insist on using big, long, fancy, creative words to describe what they do. That approach is all well and good…if those are the words your customers are using. Let me give you…

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Can I get a rewind: how to repurpose blog content

What if you could bring old blog content back from the dead? Like, resurrect it and make it more powerful than ever before? Don’t freak out. I’m not talking about necromancy here, just a little blog content repurposing. It’s a nifty tactic and I’m here…

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How to kill your inner editor (then bring it back to life)

In my experience, there’s one thing that kills creativity like nothing else and that’s my inner editor (or Jackie, as I call her). I’ll be skimming my notes, blank page in front of me, the keyboard tempting my fingertips and my brain firing with hundreds…

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90s slang that time forgot

I was born in the mid-80s, so the 90s were some of my best and most awkward years. I watched Clueless on repeat. I owned a thousand scrunchies and I had the SICKEST inflatable backpack. Before we begin this delightful round-up of slang, I should…

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Double negatives: why they ain’t nothing to worry about

As you can tell from the smartass title, double negatives are something to worry about (and if you didn’t get the joke, you’ll definitely need to read on). Especially since they’re pretty normal in some dialects. That means they’re contagious and people are going to pick…

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Write a winning awards entry

It’s the time of year again. The time when the poor sods in marketing and PR tear their hair out trying to jump through the hoops of the trophy Gods while chasing up facts, figures and research from colleagues who don’t want to cooperate. Bro, I’ve…

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9 old-fashioned words we should bring back

Bored of using the same old words for the same old things? Perhaps it’s time to go retro with your language (assuming you’re sassy enough to go ‘word rogue’, that is)? Although they sound as though they’ve scuttled straight out of the pages of Harry…

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4 bad grammar and punctuation habits you’ve picked up since school

Social media is punching your good grammar and punctuation right in the balls. The dudes over at Oxford Dictionaries agree. They say that the online world is changing our writing habits for good because we no longer communicate in a formal way. We’ve thrown out the…

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‘A cauldron of bats’ and other really weird collective nouns

British English is a weird and twisted thing. It’s a West Germanic language made up of a mishmash of Anglo-Saxon, Celtic, French and Latin. British English has more variations than any other form of spoken English in the world. All these influences are piled together and compressed down…

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