Writing tips

 

Sales copy: why Ernest Hemingway knows best

Ernest Hemingway was a gun-loving drunk. He was also married four times and frequently started feuds with other writers. Today we’re going to take a leaf out of Hemingway’s book.* This American writer once said: “Write the best story that you can and write it…

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How much are spelling and grammar errors costing your business?

A single spelling mistake can cut your online sales by as much as 50%. Your company website is the voice of your business. It’s the worldwide public face that potential customers see when you aren’t around to personally articulate your message. But is it making you sound…

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Creative feedback: how to give it, how to take it

They say you’ve got to give as good as you get. Nothing could be truer than in the case of creative feedback. Knowing now to guide a creative properly is going to shorten the lead-time to project completion, will save a heck of a lot…

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Writing microcopy: the dos and don’ts

I’ve been called on to write a couple of apps recently and it got me thinking, “Dayum, this microcopy is an artform in itself. Someone should really share some tips with the world”. And here we are. Doing just that. What is microcopy? As the…

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How to write a killer pitch

You want the client and you wants them bad. The only thing standing between the two of you is a killer pitch. Ace it, and the world is yours. Flub it and you’ll be eating bitter-regret-and-self-loathing pie. I’ve won a handful of knee-slappingly good clients…

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Is ‘passive voice’ making you sound boring?

There’s a hidden force at work and it’s lurking deep within your marketing copy. It’s called ‘passive voice’ and if left unchecked, it’ll run rife and play havoc with your success rates. It’s time for you to get active. Active voice. Here are a few…

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Content crash course for business startups

If you’re a startup, chances are you’re really brilliant at one area of your business and learning everything else from scratch. Sound about right? I attend a lot of events with business startups (after all—I am one myself) and one of the first things they tell…

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Are weak words ruining your reputation?

Right, you dirty maggots—this is a lesson on how to toughen your words up. Put on your gym shorts, tie your bandana and follow me. The workplace is filled with losery, weak words, littering emails and sending subconscious messages about your character and ability. Although…

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How to write and maintain a successful blog

A blog is like a Christmas puppy—it promises all sorts of great things in principle, but when you get it, you realise how much hard work it can be. It’s not something you decide to do one week because you heard it’s great for SEO…

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The British writer’s guide to American English

We may speak the same language, but we certainly don’t write it. The tricky technicalities that British writers encounter when trying to write for American companies are untold. It’s like being stuck in a parallel universe where everything looks and feels like it should be…

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