Writing tips

 

Is ‘passive voice’ making you sound boring?

There’s a hidden force at work and it’s lurking deep within your marketing copy. It’s called ‘passive voice’ and if left unchecked, it’ll run rife and play havoc with your success rates. It’s time for you to get active. Active voice. Here are a few…

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Content crash course for business startups

If you’re a startup, chances are you’re really brilliant at one area of your business and learning everything else from scratch. Sound about right? I attend a lot of events with business startups (after all—I am one myself) and one of the first things they tell…

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Are weak words ruining your reputation?

Right, you dirty maggots—this is a lesson on how to toughen your words up. Put on your gym shorts, tie your bandana and follow me. The workplace is filled with losery, weak words, littering emails and sending subconscious messages about your character and ability. Although…

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How to write and maintain a successful blog

A blog is like a Christmas puppy—it promises all sorts of great things in principle, but when you get it, you realise how much hard work it can be. It’s not something you decide to do one week because you heard it’s great for SEO…

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The British writer’s guide to American English

We may speak the same language, but we certainly don’t write it. The tricky technicalities that British writers encounter when trying to write for American companies are untold. It’s like being stuck in a parallel universe where everything looks and feels like it should be…

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The secret to irresistibly clickable headlines

Congratulations! For every 10 people that read the headline of this blog post, you’re one of 2 that clicked through to read it. That’s right. A study by Copyblogger has revealed that although 8 out of 20 people read a headline, only 2 of 10 will click…

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Are you blogging about the right things?

It’s a fear all content creators have. You take the time to craft up something insightful and put it out there for the world to see…only the world isn’t interested in looking at it. Google Analytics is telling you that your unique page views are…

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Long form versus short form copy: which is best?

Hold up, yo! It’s the showdown of the copywriting scene and the gloves are off. Writers and marketers have been taking to the internet to debate the merits and pitfalls of long form and short form copy for years. Each camp has its supporters, but…

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5 copy mistakes all non-writers make

There will always be marketeers that don’t feel they need a trained copywriter to help them with their writing or those that can’t quite find the budget for it. If you’re planning to take on your company copywriting, run your eyeballs over this list of…

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How to use rhetoric in marketing copy

Rhetoric is the art of ruling the minds of men. At least that’s what famous philosopher, Plato, once said. And who are we to argue? Some of the most compelling speeches, plays and poems have been constructed using rhetoric—the art of persuasion using literary techniques…

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