Promotional and System Emails

Category: Emails,

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The system emails for were designed and written to inspire confidence and security—we wanted people to feel they had enough information about the order they’d just placed. We also wanted to try and encourage social sharing of the finished product and to keep excitement levels high—after all, they’re waiting to finish their gift off with something they’ve taken the time to make.

Marketing emails for focus heavily on sentimentality and emotion. The aim is to try to capture the feeling of giving a person a gift that’s wrapped in memories and the reaction of the recipient.