Social Brand Guidelines

Category: Branding & tone of voice,

Customers shopping at can create personalised photo wrapping paper using images they’ve uploaded to Facebook, Instagram and Twitter. Because it’s rooted so heavily in the social sphere, we reached out to bloggers and social influencers to help generate awareness.

To ensure our branding remained consistent and accurate across all these various sites, myself and the Brand Manager created a set of branding guidelines which were issued along with the free samples. 

Screen Shot 2016-05-15 at 14.49.39

Screen Shot 2016-05-15 at 14.49.58