The benefits of blogging for business

Blogs? Aren’t those just for teenage girls and young companies full of trendy types with moustaches and ironic haircuts? You’d be forgiven for thinking so, especially if you see yourself as more of a serious ‘company’, but the benefits of adding a blog to your site can be plentiful. Allow me to elaborate…


Better ‘findability’
The more relevant content you have on your site, the more Google sees you as being an expert at whatever it is you do. If you’re an expert, with quality content, you stand far more chance of clawing your way onto page one of the search engine. And at the end of the day, isn’t that what we all want?

A blog gives you a nice excuse to load your site with high quality, well-written content that focuses on your area of expertise. Not only that, but by giving customers interesting content to read, you’re keeping them on the page longer, which increases the dwell time and therefore how ‘valuable’ and ‘relevant’ Google thinks your content is. Bonza!


Socially engaging
Without your own original blog content, it’s highly likely that your social accounts will become a cesspit of sales talk. Now I don’t know about you, but when a company spams my timeline with product plug after product plug, I’m going to hit that ‘unfollow’ button and never look back.

Same goes for those companies that like to break things up by sharing other people’s content. It’s great for every now and then, but don’t you want to put something of your very own out there? Original blog content is going to help you mix it up nicely.


More visits
Blog posts are the tasty breadcrumbs that entice customers to your windowsill. Without them, customers are probably only going to come by once in a while. If they remember you at all, that is. Why not give them another reason to come over and spend some time with you? Dropping interesting content every so often makes you valuable to your customers in other ways, aside from the obvious. Maximise your visits by adding blog content to newsletters, marketing emails and social sites.


Show your expertise and passion
Having a designated place to blather away about your passion has a two-pronged benefit. You’re setting yourself up as a professional within your industry and having a gay old time writing about what you love. Look at me right now, for example. Here I am, chatting about the very thing I’m currently doing. How very ‘meta’ of me.


If you’ve decided to climb behind your keyboard and start blogging away, be sure to remember the following: stay consistent and stay relevant. If it all seems a bit much, pass your blog to me and let me work my magic for you.

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