Ever come across a product or service you just had to buy? Whether it’s a designer haircut, a silky face cream, or a chunky gothic ring, desire has you in its grip.

You revisit the site to read the product description. You bookmark it. You rationalise ways to break your budget and buy it.

That’s the power of great B2C copywriting. And that’s what I do. 😎

If it’s dark, decadent, or deafening, I’m here for it.

Under my pen, customers will covet your products and obsess over your services.

I’ve written for national travel brands, global fashion houses, iconic music magazines, and a world-famous BAFTA hair stylist.

I have over 10 years of industry know-how, a master’s degree in Creative and Professional Writing, and plenty of experience with heavyweight brands. Jot Jot Boom is a sex-positive, death positive, LGBTQIA+-friendly business.

I’m fully insured through Policy Bee and ready to rock when you are.

Keep scrolling to see what people say about me or skip to the good bit and get in touch!

What my clients say…

“Emma has done a great job on Virgin Trains and Eastpak. She is great at adjusting to the different brands tone of voice when creating content, whether that be blog posts or on page copy. She is always on hand to make any necessary amendments the client asks for. Her work is always reliable and great quality and she is lovely to work with.”

— TORI CARLISLE, FORMER CONTENT STRATEGIST AT CROUD

“It’s been an absolute pleasure working with Emma – from our perspective, she is one of the most talented, responsive and reliable copywriters we have had the pleasure to work with. Copywriters of her calibre are few and far between. She’s like gold dust!”

— DAN RAMIREZ, FOUNDER AND CREATIVE DIRECTOR, RULE OF THREE

“Emma is one of a very few people that we trust to always hit the mark and the deadline.”

— JASON VAN ZWANENBURG, COPY DIRECTOR AT LIME CREATIVE