Ridiculous business jargon you'll need to know in 2019

business jargon 2018

This blog post is going to help you blag your way through agency meetings this year.I'm serving you a fresh helping of redundant, pretentious and annoying buzzwords, straight from the people at the top.

Take a deep, cleansing breath, then read and repeat. You don't have to believe it...you just have to sound like you do.

1. Experiential commerce

We're starting off strong with this gem. The logic behind the 'experiential commerce' trend is that you swap super low prices for a strategy that 'nurtures' the business' relationship with the customer. It's kinda like turning your business into marriage material rather than a greasy one-night stand.


2. Nano influencer

You've heard of an influencer. You've (probably) heard of a micro influencer. Well, this year is set to see the rise of the nano influencer. A person with a following of roughly 1,000 – 5,000 highly susceptible individuals who are likely to buy anything their 'digital guru' tells them.


3. Programmatic advertising

Holy shit, this is a technical one, isn't it? This type of advertising uses AI to automate ad bidding/buying and to target niche audience groups. So if you want to look smart, maybe throw it into a conversation and see if you can scrape some kudos.


4. Human-first

Is there really any other way? Apparently so, because now digital experiences, marketing and HR need to take a 'human-first' approach. Not robots, not dinosaurs, not Oompa-Loompas. Humans. This buzzword seems to be an undercover admission that, although businesses have claimed they were always about their people, they actually weren't. But now they are.


5.  Local influencer

Influencers come in many different flavours. Local influencers are individuals within your vicinity, who fit your customer demographic and have a degree of social clout. They're also available in 'hyperlocal influencer' flavour. Because they're morelocal (perhaps a neighbour or something?).


6. 'Solutions'

You're probably going to hear a lot about 'solutions' this year. Mostly voice solutions and AI solutions. No one can say for sure what the solutions are, just that they're being offered.

Emma Cownley