The Elven Smith

As a life-long Tolkien fan, there’s no way in hell I was going to let this opportunity slip through my fingers! Elise contacted me through TikTok in 2024 asking for help with the content plan and brand voice for her business The Elven Smith. And I fell over myself in a rush to book that chemistry call!

NZ-born Elise was struggling to wrap her head around content marketing and SEO. A quick look at her social media and website told me she had a great foundational knowledge, she just needed someone like me to whip her up into a creative frenzy.

So, I crafted Elise a mini brand voice guide based on the brand work she’d already done, with concrete examples of content formats and types that would allow her to express The Elven Smith’s personality while fulfilling its mission.

I also whipped up a 6-month content strategy, complete with keyword research, suggested H2s, additional notes and resources, and a breakdown of each topic. I also gave her my list of rejected ideas, just in case she saw something she could use (one person’s trash is another’s treasure etc).

To top it all off, I gave Elise a guide to her content plan, with tips on how to format her blog properly in her CMS, how to get the most from her content, ways to repurpose posts, and increase traffic to the pages.

Elise is already putting her content to work, so watch this space!

One of my ideas in action!