How to turn great customer feedback into solid social media posts (without looking like a dick)
Image credit: DS stories
Self-promotion is hard (and usually feels gross). Freelancers and small businesses rarely do it; when they do, it reeks of self-consciousness and cringe. Because of that, it doesn’t commit to the bit and comes off weird.
Fear not, hun. There is a way. Walk with me…
Benefits of the brag
I know it makes you cringe yourself inside out, but bragging does have its benefits. For example:
You’ll notice the nice things clients, customers, and colleagues say about you.
You get to share your achievements with the rest of the world.
You get free content for your website and social channels…content that could score you more revenue.
You look badass 😎
But how will you brandish brags without looking like a slimy LinkedIn type? Mate, I got you. Read on…
How to brag without being a dick
1) Share a screenshot
Let’s start small. Take a screenshot of the feedback, blank out the client/customer name and pop that shit on your Twitter or LinkedIn. Then, celebrate it properly without apologising or being coy — own that success, boo.
2) Share the finished work
Are you allowed to share the finished work? Get in there, pal! Share that shit on social media, stick it in your portfolio and don’t forget to tag the client for maximum traction.
3) Get a testimonial for your site
Testimonials aren’t just great for your self-esteem — they’re a trust cue for future clients/customers and give you top social content, too. So, if a client or customer is singing your praises, ask if they wouldn’t mind writing a one-liner for your website or Trustpilot.
Failing that, perhaps they’d let you use the praise they’ve just given? You can reformat it slightly (like substituting the word ‘you’ for your name, etc.) and, with permission, stick it up on your site. Pop it on your LinkedIn profile if you’re feeling jazzy.
4) Piggyback on the brand’s go-live announcement
Yeah, this could be considered mildly cheeky, but if you really hate promoting yourself or singing your own praises, then it’s a wicked tactic. Wait for your client to announce the completed project on social media, then reshare it or leave a comment about the work. People will know even if you don’t say you worked on it outright! Of course, this assumes the client is happy to reveal they worked with a freelancer or small business. 👀
5) Turn it into a case study or blog post
This doesn’t have to be anything as formal as an actual, full-blown case study (but it can be). You could just turn it into a blog post, using the lessons and challenges as the heart of the post. Talk about what you learned so others can get value while they’re sharing in your success.
6) Turn tactics into lessons
Have you smashed all revenue targets this month? Perhaps you’ve had a record number of client enquiries or won a pitch you really wanted? Great! Maybe you could turn that success into a handy blog post, newsletter, or social media post, revealing how you did it? Give insight into your strategy and the steps you took to get there. ‘How I hit a five-figure month’ or some shit. Hell, I’d read!
