Blogging for business: 6 additional benefits you probably haven't considered
By the end of this three-minute read, I guarantee you’ll be scrabbling to update your blog. Reason being, you’ll have learned six of the lesser-known business benefits of posting regularly and why investing time, money, and effort into it can yield incredibly valuable outcomes. Let’s get into it!
Makes fab newsletter content
Your blog isn't just great for your website SEO; it also gives you an abundance of incredible content to use in your email newsletters. You can do this in several ways — write a solus newsletter that updates subscribers on everything that's happened in the month, add your blog to the footer of your newsletter to encourage people to click through to the site, or turn the newsletter into a shorter version of the post and (again) get that click through. You'll never be stuck for content again. You'll effortlessly pull subscribers through to your site…exactly where you want them!
Makes fab social media content
Do you know how often I’ve used my blog posts as social media content? Every post is repurposed into something helpful and shareable to entice my followers to my site for more info. I’m never stuck for post ideas!
…both of which help keep customer leads warm
Your blog and the newsletter/social content to come out of it are excellent ways to keep leads warm until they’re ready to buy again. Remember — it’s harder to convert a brand-new customer than to convert a warm one! Your blog and all affiliated content give them reasons to keep returning and engaging with the brand.
Incredible for SEO
Did you know regularly adding fresh, valuable content to your company website is excellent for SEO? Search engines see that the site is still active, that it’s ranking for terms, and that it’s getting new visitors who stay. And that, my friends, is a super effective way to climb the SERPs and rank for terms relevant to your business.
Acts as a helpful resource
Your blog can become a super helpful resource for customers looking to learn more about product care or repair, styling and inspiration, and looking to learn more about your USP and what you do. So what are you waiting for? Turn your FAQs into blog posts and create a helpful hub for your clients/customers.
Starts the sales funnel
Did you know that a customer needs to interact with a brand at least seven times before they buy? By uploading and sharing a wealth of inspiring and helpful content on your blog and other touchpoints, you’re giving them an easy way to learn more and, eventually, convert. Each post is a new reason to engage or buy! It’s called inbound marketing for a reason, babe.
Want help writing a content plan for your blog? Need a hand creating posts that convert? Honey, I’ve got you. Get in touch or book a Witching Hour session today, and let’s turn that blog into a money-making machine!
